What 2 teams replaced Klaviyo with
2 teams replaced Klaviyo. Most moved to Self-hosted email on Amazon SES (1) or Own back office (1). Each team's old bill, running cost and net saving.
Two companies on ReplaceMRR report replacing Klaviyo.
At Kling.to, a direct-to-consumer store, the developer running email built a self-hosted email marketing system on Amazon SES after Klaviyo announced a price rise; the store had been paying about $400 a month. Scratch Golf moved its email flows into its own back office, ending a Klaviyo bill of about $60 a month.
Together the two companies report saving about $460 a month. Neither story gives a running cost for the replacement, so the cut can't be measured precisely; SES sending fees are usually small next to a platform subscription.
Both moves went live in 2026. Neither company has reported going back to Klaviyo.
Klaviyo's price rises with the number of active profiles, so a growing list pushes the bill up even if sending volume stays flat. Both stories trade that for software the company runs itself. They give up Klaviyo's built-in e-commerce segmentation and flows, which have to be rebuilt or done without. Larger stores with complex automation are not yet represented here.
Written from these stories, updated Nov 2026. Numbers as each team reported them. How this ledger works
- Website
- klaviyo.com
- List price
- Free up to 250 active profiles and 500 emails a month. Email plan from $20 a month (500 profiles, 5,000 emails); Marketing plan listed at $25 a month. Prices rise with active profiles; SMS and other add-ons extra. Pricing page
What they replaced Klaviyo with
Self-hosted email on Amazon SES1 team · $400/mo saved
| Team and what they built | Since | Old bill | Running cost | Net saved | Bill cut |
|---|---|---|---|---|---|
| Kling.toSelf-hosted email marketing on Amazon SES After Klaviyo announced a price rise, the developer running email for a D2C store built a self-hosted email marketing system and now sends through Amazon SES, paying only per email sent. | Jan 2026 | $400/mo | not disclosed | $400/mo | — |
Own back office1 team · $60/mo saved
| Team and what they built | Since | Old bill | Running cost | Net saved | Bill cut |
|---|---|---|---|---|---|
| Scratch GolfEmail flows in Command Center Scratch Golf moved its email flows off Klaviyo to run from the store database inside Command Center, the back office built on Bolt. | Aug 2026 | $60/mo | not disclosed | $60/mo | — |