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Dukaan replaced AWS

Now: Self-hosted Kubernetes (k3s) on Hetzner bare metal, running 13 months

$960Ksaved per year, running cost not disclosed

Dukaan, an Indian e-commerce platform, moved off AWS onto rented Hetzner bare-metal servers running its own k3s Kubernetes clusters. Co-founder and CTO Subhash Choudhary describes shifting traffic region by region, starting with a small slice of European traffic, so users saw no downtime. His book gives the AWS bill but not a confirmed new running cost.

Receipt #02392025-09-29

Dukaan

Old billAWS bill
$80K
NowSelf-hosted Kubernetes (k3s) on Hetzner bare metal
Not disclosed
Saved per month$80K/mo

Thank you for not renewing

Source

analyticsindiamag.com

Numbers as reported. How this ledger works

Timeline

  1. Replaced2025-09-29

Stack

kuberneteshetznerk3s

Embed

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Others who left AWS

#CompanyNet saved /mo
1
YellowbrickAWS replaced with Private Kubernetes in a Utah colo
$150K/mofor 2 years
2
37signalsAWS replaced with Own Dell servers in a colo, run with Kamal
$147K/mofor 2 years
3
37signalsAWS replaced with Own Pure Storage flash arrays in two data centers
$108K/mofor 12 months
4
OneUptimeAWS replaced with Bare metal in a colo with MicroK8s and Ceph
$30K/mofor 3 years
5
One2N client (fintech)AWS replaced with Self-hosted ClickHouse analytics stack
$9,000/mofor 7 months

Everyone who replaced AWS

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